Types of surveys

Customer satisfaction is important to many companies, because quality and satisfaction are crucial for improving...

A communication study is used to look into the effect of the ‘message’ being conveyed by packaging...

Events are not just meant to entertain the public or to celebrate national holidays. They are also...

A feasibility study is often carried out before starting a new company or when planning a large investment...

An image study shows what others think of an organisation. This image is closely related to other factors which...

In a reader experience study the profile and above all the needs of the reader are analysed. The...

Media studies include all studies into the reach, consumption and effects of media. Some quality...

Media reach studies can be discussed seperately from regular media studies, but the two can also be...

This type of research involves mystery shoppers (also known as mystery guests) posing as casual shoppers...

Ever more business communication is being done through e-mail. It is therefore essential that you are able to...

A brand awareness study provides insight into the level of brand awareness of an organisation, its...

An omnibus study, also known as a multi-client study, often includes subjects from several clients in a single...

Panel studies are a form of continuous research in which a panel of people or companies, representing a...

The pricing of a product is an importat factor which needs to be taken into account early in the product...

Product research can be carried out both for existing products and for testing new...

A taste study is used to gather information regarding the taste of a certain product. Such taste can be tested...

In packaging research, all aspects are studies which together form a product's packaging. Some examples...

Mobility studies can be carried out in order to gain insight into several aspects. Examples of a mobility study are...

Because of increasing welfare and a declining amount of leisure time, people's use of leisure time...

A website study looks into all aspects of a website. epending on in which stage a website is, the following...